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All rights reserved. By Lisa Rubenstein. The line has blurred between National Broadcasters and Cable Programmers. Advertisers wanting to reach consumers on a local basis in these programs are quick to consider Spot Cable as a viable advertising vehicle. Agencies looking at viewing shares and trends in the local Nielsen books are eager to build the medium into their local media plans and buys.
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Cable Penetration Hits 17-Year Low

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Broadband Internet Penetration Deepens in US; Cable is King - IHS Technology

The acronym DMA is an abbreviation for a designated market area, as used in the media industry. Nielsen uses DMAs when compiling their ratings. They then generate Nielsen ratings for television stations across the country. A DMA is a region or territory where people get the same television and radio options. They are often linked by major metropolitan cities, but in rural areas, can be combined.
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Close to four-fifths of the United States is now connected in some form to the broadband Internet universe, with cable remaining the dominant mode of access across the continent-wide landmass, according to a new Broadband Media Intelligence report from IHS Inc. Approximately Penetration will reach a projected In the last five years the U. A recovering economy and resurgent housing market, along with an increased need for speed and connectivity, were the main reasons in the growing demand for broadband among American consumers.
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Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. You need a Premium Account for unlimited access. About this statistic.
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